https://en.wikipedia.org/wiki/Algernon_Charles_Holland

Algernon Charles Holland MBE MC (10 February 1919 - 2001) was a British businessman, and the founder of Amplifon.

Holland was born on 10 February 1919 in Horsham, Sussex. His father, Algernon Holland, a Captain in the Royal Air Force, died in the First World War, on 21 September 1918, before he was born. His father was serving with 249 Squadron, Seaplane Station, Dundee, when their Curtiss-H16 "Large America" flying boat "struck a ship's mast on the river Tay, crashed and burst into flames". He is buried at the Dundee Eastern Necropolis. He was the son of Arthur and Amy Holland of Horsham, Sussex.

His mother, Helen Ruth Menzies, was Scottish, born in Argentina, of Quinta Rannock, San Ferriemdo, Buenos Aires, Argentina, and in 1921, they moved to Buenos Aires, and he was educated there at the English College.

In the Second World War, Holland served with Special Operations Executive. He was a Major in the Royal Corps of Signals, and was awarded an MBE, and a Military Cross in 1945. The MBE was awarded in 1943 for his services in Greece. In 1948, the US awarded him the Bronze Star Medal.

Holland founded Amplifon (https://en.wikipedia.org/wiki/Amplifon) in Milan, Italy in 1950, in part because of his experience with servicemen suffering hearing loss in the war, and because of the invention of the transistor in the late 1940s.

In 1971, he founded the independent not-for-profit Centre for Research and Studies (CRS) in Milan, to co-ordinate research into audiology and related areas.

In 1950, Holland married Anna Maria Formiggini, who has been a director of Amplifon since 1980, chair since 1990, and honorary chair since 2011.[9]

Their daughter Susan Carol Holland has been chair of Amplifon since 2011. She owns 44.9% of Amplifon through her family's holding company.

He died in 2001.

The Amplifon Awards for Brave Britons was established in his honour, with Falklands war veteran Simon Weston as head of the judging panel.