https://en.wikipedia.org/wiki/Zyzz

Aziz Sergeyevich Shavershian[2] (Russian: Азиз Сергеевич Шавершян; 24 March 1989 – 5 August 2011),[3] better known as Zyzz,[4][5] was a Russian-born Australian bodybuilder, personal trainer and model. He established a cult following after posting multiple videos of himself on YouTube, starting in 2007.