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The Sassoon family, known as "Rothschilds of the East" due to the immense wealth they accumulated in finance and trade, is a family of Baghdadi Jewish descent. Originally based in Baghdad, Iraq, they later moved to Bombay, India, and then spread to China, England, and other countries. It is said that the family descended from one of the court families of the Iberian Peninsula in the 12th century. They later served as financial advisors to Islamic rulers.
From the 18th century, the Sassoons were one of the wealthiest families in the world, with a corporate empire spanning the entire continent of Asia.